Montreal-based company EquiSoft has announced the creation of Inovva, a wholly owned subsidiary offering digital solutions for media, publishing and subscription-based companies, ranging from subscription & audience management to content management.
Inovva’s executive team includes a number of EquiSoft and publishing leaders, as announced in a company press release, “Inovva clients will benefit from the expertise of several high-profile professionals, including EquiSoft founder and CEO Luis Romero, and Brinda Luckoo, EquiSoft’s former Executive VP for Media Services, now Inovva’s President. Other executive team members include John Milne, Vice-president, Media Services; Martin Boucher, Director of Accounts and Operations; and David Ferland, Director of IT and Software Development.”
In addition to serving EquiSoft’s current clients, which include publishers Ricardo Media and Annex Business Media, Inovva plans to expand its product line in order to seek out new markets. The recent acquisition of Calgary-based Publish2Profit.com is part of this strategy; P2P products will be offered to clients alongside Inovva’s flagship audience-management suite, PublisherElements.