Advocacy Update: Federal Cabinet Shuffle, OAC Budget Increase, New Canada Council Fund
We take a look at the recent federal cabinet shuffle, the cultural policy review at Canadian Heritage, the $50 million budget increase for the Ontario Arts Council, and the new $88.5 million Digital Strategy Fund from the Canada Council in our latest advocacy update. Read more.
Regarding the Digital Strategy Fund, the Canada Council is holding Facebook Live information sessions this week on each of the three project components: Digital Literacy and Intelligence on September 12; Public Access to the Arts and Citizen Engagement on September 13; and Transformation of Organizational Models on September 15. The deadline to apply for the first round of funding is October 25, 2017.
New Hotsheets on B2B Data Management and Marketing for Events
Have you read our newest Hotsheets? Magazines Canada members have access to the latest installments, including:
Managing B2B Data in a Digital World / Gérer les données B2B dans un univers numérique: Annex Business Media’s Vesna Moore shares how a good database can help you boost cost savings, audience engagement and revenue.
Marketing Ideas for Trade Shows & Events / Idées pour le marketing des foires commerciales et événements: Expert circulator Eithne McCredie breaks down the whys, hows, opportunities and risks for magazines participating in events.
We Want to Share Your Magazine Moment!
Our Magazine Moments enewsletter is a free, consumer-facing roundup of magazine news, special offers and recent stories from member magazines. Take a look at the latest issue!
Magazine Moments is a benefit for members and an opportunity to feature your content to our growing list of magazine-loving readers! This could be:
- News or articles available online that would interest a broad range of readers
- Special issues
- Great covers of current/upcoming issues
- Special offers for readers
- Contests, giveaways or other fun reader promotions
Word on the Street: Old-School Social Media
This month the popular Magazine (and Book) Fair will be happening in four cities:
Chris Chambers, our Retail Accounts Manager, will be on site in Toronto on Sept 24 visiting members in attendance and looking for new magazine prospects. Contact him in advance if you want to meet up!
AMPA Webinar with Sales Expert Ryan Dohrn
Next Wednesday, September 20, AMPA hosts a webinar with Ryan Dohrn on sales lead generation. He will focus on how to boost your inbound sales leads and the art of prospecting new clients. The webinar is $35 for AMPA members and $50 for non-members. Read more.
Ryan Dohrn is the founder of media sales training firm Brain Swell Media. He recently spoke at MagNet 2017 about ad sales training and increasing the total media buy. Watch the highlights, or the full session. We also caught up with Ryan in 2016 for an AudioMag interview about his “selling backwards” approach to advertising.