Updated: U.S. Spill into Canada and Canada-U.S. Comparison Resources
Nouvelle mise à jour : “Débordement Américain au Canada” et “Magazines : Une comparaison du Canada et des É.U.”
Our “U.S. Spill Into Canada” and “Magazines: A Comparison of U.S. and Canada” resources are now updated. These are must-reads for sales reps that work with U.S. advertisers and need information on the distinctions between Canadian and U.S. markets as well as the spillover of U.S. magazines in Canada. Both resources are also available in French: “Débordement Américain au Canada” et “Magazines : Une comparaison du Canada et des É.U.”
Events and Deadlines
Apr 25-28: MagNet 2017
Apr 27: Magazine Grands Prix Awards
Apr 28: Arts & Literary Summit 2017
Register Now for Our Upcoming Webinar: Reader Research That Doesn’t Break the Bank
Join Kelly Hobson, head of market research for Canada at Reader’s Digest, this Wednesday December 7 as she reveals audience research strategies that deliver, even on a budget! With extensive experience in advertising, media and consumer insights, Kelly currently oversees research studies on all print and digital brands within Reader’s Digest Media. Read more.
New Hotsheet: The Art and Science of Magazine Pricing
Chris Chambers, Retail Accounts Manager at Magazines Canada, tells you why you should consider a price increase, the best time to reveal a new cover price and other important tips to establishing an appropriate price for your magazine. Read more. En lire plus.
Read Our Canadian Heritage #DigiCanCon Submission
We are pleased to share with members our formal submission to Canadian Heritage’s “Canadian Content in a Digital World” consultation. The consultations were open to members of the public and direct stakeholders in Canada’s cultural industries sector. Read more.
Holiday Closures: Magazine Canada Distributor Dates and Time
Is your magazine distributed by Magazines Canada? Our distributor, Tilwood, is closing soon for the holidays. Read on for further information regarding invoice and shipment deadlines and official dates of closure. Read more.
Register Now: OMDC Digital Dialogue Session in London, ON on December 6
Join OMDC in their session “Exploring the Value Chain of Augmented and Virtual Reality Content Creation” with a panel of leading experts in the virtual reality field as they discuss the VR market and address challenges and successes for content creators. Read more. En lire plus.