Candy Palmater at the Canadian Magazine Awards / Candy Palmater aux Grands prix du magazine

Cover Lines: Candy Palmater on Why Magazines Matter

Video: Candy Palmater at the Canadian Magazine Awards / Grands prix du magazine

“The Stories That Inspire Us”

Continuing our look back at the inaugural Canadian Magazine Awards / Grands prix du magazine, we are very happy to share with you Candy Palmater’s opening remarks at the awards fête on April 27. Watch her speech!

« Les articles qui nous inspirent »

Pour poursuivre notre rétrospective de l’édition inaugurale des Grands prix du magazine, nous sommes très heureux de partager avec vous le discours d’ouverture de la fête de remise des prix du 27 avril. Visionnez son discours.

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New Hotsheets

Marketing to Students: There are three reasons why marketing your magazine to younger readers makes good business sense. Learn more thanks to the expertise of Eithne McCredie, Founder of McCredie Circulation Management.

Tips and Trends for B2B Magazine Branding: Today’s B2B readers expect good design and branding, with presentation almost equal in importance to editorial content. Norm Lourenco of K9 Strategy + Design shares tips on how to strive for sleek design that complements your content.

How FASHION Changed the Conversation with Advertisers

FIPP spoke recently with Jacqueline Loch, VP & Group Publisher at St. Joseph Media, about the company’s “fundamental shift” in its revenue models.

Loch describes how FASHION has transitioned away from “traditional” revenue streams by re-positioning itself as a luxury brand with advertisers and readers. It’s an interesting interview, and one that Loch will expand on at the FIPP World Congress in October. Read more.

Apply Now for a Fall Travelling Consultation!

Get a head start on your magazine’s September goals by applying for a one-day, one-on-one consultation with an industry leader. Our member-exclusive consultation program leaves the choice of the consultation topic to you, and the travelling to the expert! Apply by August 31, 2017 for a fall consultation.

Inscrivez-vous maintenant pour une consultation itinérante à l’automne !

Prenez les devants pour établir les objectifs de septembre de votre magazine en vous inscrivant pour une consultation personnalisée d’une journée avec un chef de file de l’industrie. Notre programme de consultation exclusif réservé aux membres vous laisse le choix du sujet de la consultation, et c’est le spécialiste qui se déplace pour vous !
Inscrivez-vous d’ici le 31 août 2017 pour obtenir une consultation à l’automne.

Seeking: Project Marketing Coordinator

We are looking for a contract Project Marketing Coordinator to work on the Integrated Canadian Magazine Moments Campaign, our national multi-channel marketing program to increase newsstand sales and awareness about Canadian magazines.

The Project Marketing Coordinator also performs specific communications and administrative duties, as well as duties in support of our governance. Learn more.

New AudioMag: John Wilpers on Native Advertising

John Wilpers is the featured guest in the latest episode of AudioMag in conversation with host Tina Pittaway. Listen as he discusses native advertising and why results can take time.

Native advertising is a growing source of revenue for publishers, with readers showing a definite preference for this storytelling approach, as opposed to display ads. Read more.


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