Magazines + Sponsored Content: Frontier Takes a New Approach to Native Advertising
We’re taking a closer look at sponsored content in a new magBlast series that focuses on specific magazine case studies. As the opportunities for magazines to collaborate with brands become more prevalent, so too does the enthusiasm for partnerships—brands are looking for ways to tap into a magazine brand’s dedicated and attentive audience, while magazines can use the funds to create new, engaging content.
In the first episode, Doug Kelly, Publisher and Managing Director of Strategic Content Labs at St. Joseph Media, discussed Toronto Life‘s partnership with Kijiji.
In the second episode of this series, we speak to Paddy Harrington, Founder of Frontier Magazine, about their approach to native advertising. Rather than having the traditional pages of advertising found in most magazines, Frontier works with advertisers on creating a page or two of content that fits in seamlessly with the magazine’s design and aesthetic. Read more, and watch the new episode!
In Case You Missed It…
We’re sharing brand new Hotsheets for Magazines Canada members all summer! In our latest Hotsheet, Echo Storytelling’s John Burns shares tips on content marketing for a B2B audience, summarizing why content marketing should be story driven, and how best to write B2B content marketing that meets your audience’s needs.
Continuing our look back at the inaugural Canadian Magazine Awards / Grands prix du magazine, we were very happy to share Candy Palmater’s heartfelt opening remarks from the awards fête. Yes, you can watch her full speech on our site right now!
Are You Interested in Attending the 2017 FIPP World Congress in London? Let Us Know!
We are planning a delegation of Canadian magazines to attend the upcoming FIPP World Congress, happening in London, UK, October 9–11, 2017 (pending funding support).
Are you or a member of your team interested in attending as part of the delegation? If so, please let us know—send an email expressing your interest to Barbara Zatyko, VP of Operations and Development. More information.
Apply Now for a Fall Travelling Consultation!
Get a head start on your magazine’s September goals by applying for a one-day, one-on-one consultation with an industry leader. Our member-exclusive consultation program leaves the choice of the consultation topic to you, and the travelling to the expert!
Apply by August 31, 2017 for a fall consultation.
Inscrivez-vous maintenant pour une consultation itinérante à l’automne !
Prenez les devants pour établir les objectifs de septembre de votre magazine en vous inscrivant pour une consultation personnalisée d’une journée avec un chef de file de l’industrie. Notre programme de consultation exclusif réservé aux membres vous laisse le choix du sujet de la consultation, et c’est le spécialiste qui se déplace pour vous !
Inscrivez-vous d’ici le 31 août 2017 pour obtenir une consultation à l’automne.
Magazine Moments: Enjoy the Summer with Canadian Magazines
Our Magazine Moments enewsletter is a curated, consumer-facing roundup of magazine news, special offers and recent stories from Magazines Canada members, sent direct to readers’ inboxes.
The August issue is full of late summer fun, with articles from EcoParent, University Affairs, Today’s Parent, Chatelaine, and more! Read the latest roundup.
Magazine Moments is a benefit for members: if you have content you would like us to feature in the newsletter, send us a link at firstname.lastname@example.org to see it in an upcoming issue!
Federal Pre-Budget Submission
Every year, the Standing Committee on Finance holds pre-budget consultations where it asks Canadians to tell the federal government what measures they’d like to see the budget for the coming year address. Magazines Canada recommended that the federal government renew and strengthen the Canada Periodical Fund, that it invest in career training initiatives for Canadian magazine media, and that it adopt certain recommendations of the Standing Committee on Canadian Heritage in its recent report on the media and local communities.
Read Magazines Canada’s submission to the 2018 federal pre-budget consultations! [Member login required.]