A Look Back at the Inaugural Canadian Magazine Awards / Grands prix du magazine
On April 27, 2017, Canada’s magazine publishing community came together to celebrate the very best in Canadian magazine journalism and design. Here’s what you had to say at the very first Magazine Grands Prix fête! Read more.
Le 27 avril 2017, la communauté de l’édition de magazines s’est réunie pour célébrer l’excellence du journalisme et de la création dans l’industrie du magazine. Voici les commentaires que vous avez partagés à la toute première fête des Grands prix du magazine ! En lire plus.
A Guide to Online Circulation Marketing: Like all marketing, online marketing has two objectives—awareness and revenues. Learn more about measuring awareness and keeping an eye on revenues from Jon Spencer of Abacus Circulation Inc.
Ad Blocking: The Way Forward: Ad blocking has been a persistent issue within the online publishing ecosystem over recent years, so what is the impact of ad blocking and how can the industry find a way forward? By Brian Kane, Co-Founder and COO of Sourcepoint.
Heritage Committee Report: Key Recommendations
As previously reported, on June 15, the federal Standing Committee on Canadian Heritage released its long-awaited report on the media and local communities. The CHPC report was released against the backdrop of Heritage Minister Mélanie Joly’s ongoing review of federal cultural policy.
We’ve put together a helpful overview of key recommendations in the CHPC report based on relevance to Canadian magazine media. Read more.
Aid to Publishers Results
The current round of Canada Periodical Fund Aid to Publishers results are scheduled to be released this week via email, so keep an eye on your inbox!
New AudioMag: Malcolm Netburn on Audience Segmentation
In the latest episode of AudioMag, we talk with Chairman & CEO of CDS Global, Malcolm Netburn, about audience “atomization” and content distribution in the magazine industry.
“We have to stop selling our content. We have to develop consumers who want to buy it.” Listen now as Malcolm describes why he believes content is still king! Read more.
New magBlast: Toronto Life Pairs Up with Kijiji on “Commutes” Video Series
In the first episode of our new magBlast series on sponsored content, Doug Kelly from Strategic Content Labs at St. Joseph Media, discusses Toronto Life‘s partnership with Kijiji.
The online classified advertising service wanted to reach deep into the Toronto market. The Strategic Content Labs team thought the theme of commuting would be a great fit with Toronto Life readers. Read more.