Canadian Underwriter Relaunches with a New Design and Editorial Mandate

Cover of Canadian Underwriter's October 2018 issue.With their October 2018 issue, Magazines Canada member Canadian Underwriter introduces a new design, new editorial sections and a new tagline: “Your Guide to Insurance Success.” Launched in 1934, Canadian Underwriter is the largest media property serving Canada’s property and casualty insurance industry.

In a release from publisher Newcom Media Inc., editor-in-chief David Gambrill explains why Canadian Underwriter has redesigned to focus its editorial on practical, accessible insights: “Whether you’re a broker, an underwriter, risk manager or claims professional, we want Canadian Underwriter to give you more good ideas per minute than any other source. Against that measure, I think the new CU is hard to beat—but it’s far more enjoyable to read as well.”

New or reinvigorated editorial sections include:

  • “Declarations,” an analysis of emerging trends, topics and news;
  • the “CU Interview,” an extended conversation with rising stars in the insurance industry;
  • “Handbook,” specific guidance on industry success, written by subject-matter experts in the field and the Canadian Underwriter editorial team; and
  • “How I Did It,” success stories of Canadian insurance leaders in their own words.

Feature-length journalism and special editorial packages also remain a key focus for the magazine, including targeted research, reports and surveys of specific industry segments. The October 2018 issue includes the results of the annual National Broker Survey.

From managing director and publisher Ian Portsmouth: “Obviously, we’ll engage more deeply with our readers by employing the best editorial practices. More important is whom the new Canadian Underwriter will connect with. The increased editorial focus on innovation and improvement will attract more of the people who embrace and drive change rather than settle for the status quo. It’s the most lucrative audience that advertisers can reach.”

As a B2B magazine with a long history in Canada’s insurance industry, Canadian Underwriter has a strong foundation in producing time-sensitive stories that resonate with its audience. We spoke with David Gambrill about how Canadian Underwriter managed its multi-year, multi-platform coverage of the Fort McMurray wildfires and their insurance implications in the case study, Canadian Underwriter: Comprehensive Coverage.

Newcom Media Inc. also recently announced that it has acquired Canadian Insurance Top Broker from TC Media. This acquisition extends Newcom’s presence in the insurance sector, as Newcom also publishes Claims Canada magazine and owns i-Hire, an industry job board, as well as Canadian Underwriter.

Canadian Insurance Top Broker is a national publication that helps brokers and other insurance professionals grow their businesses. The publication includes a monthly magazine, website, daily electronic newsletter, annual directories and the Top Broker Summit, an annual conference where brokers connect with insurance carriers.

Newcom Media Inc. produces magazines, websites, trade shows and events for the automotive, bridal, dental, insurance, meetings, supply chain and trucking markets. Headquartered in Toronto, Ontario, the company has operations in Quebec and the U.S.

Read more:

From Canadian Underwriter: Canada’s #1 insurance publication relaunches with bold new look and editorial mandate; Newcom Media extends its insurance media leadership with acquisition of Canadian Insurance Top Broker magazine and the Top Broker Summit


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