With their October 2017 issue, Canadian Living introduces a fresh new look, with a new tagline and new editorial sections.
In her letter to readers, editorial director Erin McLaughlin explains why Canadian Living made the change:
“To be able to work on an iconic Canadian brand (did you know that we’re almost 42 years old?) that celebrates this incredible country is an honour. But the world is changing, women are changing and Canadian Living is changing, too. Our mandate is to help you, our wonderful reader, make each day your best. Our new tagline is ‘Real life made simple’—a sentiment that’s carried through our pages from cover to cover.”
New or reinvigorated editorial sections include Health & Fitness coverage, Fashion & Beauty, Home & Garden, and a Life & Community section, with relationship, career and financial advice, and stories about inspirational Canadians. And, following reader feedback, recipes remain a key component of the magazine’s editorial, as 50% of Canadian Living‘s readers try a recipe from the magazine every month!
To get the word out, as noted in this post from Actus Médias, Canadian Living has also redistributed its marketing budget to “further invest in direct mail, magazine inserts and innovative digital executions, including two new promotional videos and two 10-second TV ads,” as well as key retailer promotions.
On September 19, McLaughlin hosted a launch party in her home for Canadian Living readers and fans, unveiling the October issue at #CelebrateCL. Readers were treated to food, products and experiences from Samsung, Wayfair, Beaus, Hornitos, Ace Bakery, Nespresso, Lancome, President’s Choice and more, and took home swag bags at the end of the night.