In April of this year, Minister of Canadian Heritage, Mélanie Joly and the Department of Canadian Heritage launched a review of the federal government’s cultural policies and programs entitled Canadian Content in a Digital World. The first phase of the review consisted of an online pre-consultation questionnaire, the results of which you can access here. The second phase of the review took the form of public consultations, which began on September 13 and will conclude on November 25. These consultations are open to members of the public and direct stakeholders in Canada’s cultural industries.
Broadly speaking, the review focuses on discoverability and access to Canadian content on digital platforms and on promoting Canadian content globally.
Magazines Canada members—cultural, consumer or business media—can participate in the public consultations and make your views known via the consultation website or #DigiCanCon on Twitter. Magazines Canada will also be making a formal submission to the consultations.
The department published a consultation paper to inform the public consultations. The paper is organized around three “principles.” Each principle then deals with sub-topics, or “pillars”:
Principle #1: Focusing on Citizens and Creators
Pillar 1.1: Enabling choice and access to content: How can we reflect the expectations of citizens and enable Canadians to choose the content they want to see, hear and experience?
Pillar 1.2: Supporting our creators: How can we fairly support creators in the creation and production of content that stands out? What partnerships will be needed to achieve this? How can we help creators have successful and viable careers in the digital world?
Principle #2: Reflecting Canadian Identities and Promoting Sound Democracy
Pillar 2.1: Redefine Canadian content for contemporary Canada: With so much online content available today and given Canada’s diverse and multicultural makeup, does the concept of “Canadian content” resonate with you? What does “Canadian” mean to you? Do we need to be more flexible in how we support the production of content by Canadians?
In an ultra-competitive, global market, how can the private sector support the production of content made by Canadians? What is the role of Canada’s national cultural institutions, such as CBC/Radio-Canada and the National Film Board?
Pillar 2.2: Strengthen the availability of quality information and news in local markets: What models can we build to support the creation of and access to local information and news in a global context?
Principle #3: Catalyzing Economic and Social Innovation
Pillar 3.1: Positioning Canada as a culture and digital content leader: Canadians make great content; how can we build our exceptional cultural industries and support the growth of new creative enterprises as part of Canada’s innovation agenda? What tools do the government and the private sector already have at their disposal? What new tools could we consider?
How do we incent more risk-taking from creators and cultural entrepreneurs?
Pillar 3.2: Leveraging Canada’s national cultural institutions: How do we ensure that our national cultural institutions, such as the CBC/Radio-Canada and the National Film Board, are a source of creativity and ingenuity for the creative sector more broadly?
Pillar 3.3: Promoting Canadian content globally: What is needed to best equip Canadian creators and cultural industries to thrive in a global market and exploit the country’s competitive advantages? In a global market, what conditions need to be in place to encourage foreign investment in Canada’s cultural industries? How can we better brand Canadian content internationally?
We urge you to review the background material and take part in this important consultation by Canadian Heritage. Next week, in advance of the deadline, we will share positions and language from Magazines Canada’s official submission which you can also use in your own contribution.
For more information:
Director, Government and Industry Engagement