Canada’s B2B Association Merges with Magazines Canada

Toronto (January 12, 2017) – The Canadian Business Media Association (CBMA) has merged with Magazines Canada. CBMA, Canada’s national association for B2B media, voted unanimously to dissolve the association and merge with Magazines Canada, the national trade association for all magazine media. This is a history-making move for the two associations, which will join their impressive legacies, stretching over 40 years for Magazines Canada and 95 years for CBMA.

Under this agreement, all CBMA members will be incorporated into Magazines Canada’s membership. With the addition of former CBMA titles, Magazines Canada’s membership grows to nearly 400 magazines, including 125 business media titles. Magazines Canada has also created a new business media advisory committee to advise its board of directors and ensure that the association effectively serves its B2B magazine members.

“Magazines Canada has been a leading supporter of the B2B industry for many years now, and this merger is a great step for our sector. It strengthens our voice on the national stage and improves our ability to coordinate on projects that will mean a brighter future for business media,” said Scott Jamieson, Vice Chair of Magazines Canada’s board of directors and Director of Content and Engagement for Annex Business Media, a CBMA member.

“This move is exactly what we need to do to align our efforts to build a foundation for a stronger trade press in the future,” said John Kerr, CBMA President and CEO of Kerrwil. “In a digital age, having both the consumer and trade press under one roof just makes a ton of sense and I am personally looking forward to rolling up my sleeves to support the next efforts.”

The merger was unanimously approved at a special meeting of the CBMA’s membership on November 29. As Magazines Canada members, former CBMA titles will be eligible for exclusive member services and discounts on events such as the Business Media Leadership Summit on February 6–7, 2017 and the national MagNet conference on April 25–28, 2017.

The CBMA also brings to Magazines Canada its annual awards program in honour of Kenneth R. Wilson, which recognizes the best of the Canadian business press, including multiplatform content and design. The CBMA Board had previously decided it would not hold the awards in 2017 due to the planned merger with Magazines Canada. Plans for 2018 will be based upon the recommendations of Magazines Canada’s new business media advisory committee.

The CBMA and Magazines Canada will celebrate the merger at a reception today, January 12, 2017 at 6 pm at Le Germain Hotel at 75 Bremner Blvd. in Toronto.

About Magazines Canada
Magazines Canada is the national association representing the majority of Canadian-owned, Canadian-content consumer, cultural, specialty, professional and business magazines. French and English member titles cover a wide range of interests across multiple platforms including arts and culture, business and professional, lifestyle and food, news and politics, sports and leisure, women and youth. The association focuses on government affairs, professional development, coordinating national awards programs and marketing campaigns, and delivering services that meet the needs of the magazine industry.

For more information:

Brianne DiAngelo
Manager, Communications
Magazines Canada
bdiangelo@magazinescanada.ca

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