A presentation by Magazines Canada’s CEO, Matthew Holmes, from this year’s State of the Magazine Nation: What Advertisers Want, featuring exclusive research released by Vividata.

Panellists Michele Pauchuck, President of MEC; Shelagh Stoneham, Senior Marketer; and Douglas Knight, President of St. Joseph Media were joined by moderator Brandon Kirk, VP of Sales at Rogers, in a fantastic and informative conversation about the different types of data measurement and what advertisers are thinking in difficult times.