Magazines are using social media to move forward with the changing digital landscape. This episode of magBlast explores how to use different channels of social media to promote your brand and improve reach on ad campaigns, gain followers and eventually monetize those followers by turning them into subscribers.
Ken Hunt, VP Digital of St Joseph Media, and Sue Haas, Digital Director of Cottage Life Media, share their knowledge of incorporating social media to extend a magazine’s brand. Social media allows magazines to communicate with their audience. These publishers have used social media tie-ins for their ad campaigns, and demonstrate how they use the curatorial aspect of Pinterest to establish their brand’s ethos and share their brand’s interests.