In the first episode of this year’s magBlast series on sponsored content, Doug Kelly, Publisher and Managing Director of Strategic Content Labs at St. Joseph Media, discusses Toronto Life‘s partnership with Kijiji.

The online classified advertising service wanted to reach deep into the Toronto market and showcase themselves as a platform for where to buy great cars. As commuting is a topic that is much discussed among Torontonians, the Strategic Content Labs team thought the theme would be a great fit with Toronto Life readers.