Magazine Innovation

Lynn Chambers (Group Publisher, Canadian Living and Homemakers magazines), discusses how you can use innovative creative to make magazine ads work harder.

The run of press (ROP) ad page is a powerful marketing tool but sometimes it’s important to make an even bigger splash. Magazines can be used in any number of creative and innovative ways to deliver the right brand statement. Inserts, advertorials, web, mobile and augmented reality applications are just some of the ways in which advertisers can impact and engage a select target audience.