Increasingly publishers are receiving requests for ad campaigns that are “outside the box”; that connect with readers in a variety of ways. Publishers are building complex ad campaigns that engage their readers in print, digital, mobile and social media, using one or another as the main driver and sustaining that connection with the others.

The “Rethinking the Page” video features executions that were driven by specific advertiser objectives, resulting in a rethink of the page and other media assets to provide advertisers and readers with unique benefits.