How Magazines Use Sponsored Video to Connect You to Your Audience

When magazines partner with an advertiser on a video, it broadens reach exponentially for both parties. Advertisers can reach targeted audiences through the power of a magazine’s brand and lens.

Noreen Flanagan, Editor in Chief of ELLE Canada; Melissa Summerfield, Senior Publisher of Oral Health; and Beth Thompson and Erin Dwyer, Editor in Chief and Marketing Solutions Manager, respectively, of Best Health, demonstrate how co-branded videos can be innovative, creative and engaging while benefiting both readers and advertisers.

Case studies:
Elle Canada 0:51
Oral Health 2:09
Best Health 3:23

Sponsored videos allow advertisers to connect with magazine readers in a more direct and active way than just the printed page.