Servicing the many and varied needs of business sector professionals, business to business publishers are evolving into 360º marketing providers, surrounding their audiences with print, online, mobile and event touch points. More than ever, business media are sought out as quality, timely content providers helping their diverse audiences become more successful in their spheres of interest.

In this magBlast episode, guest speaker Niel Hiscox, Vice President, Publishing at CLB Media, discusses the rapid transition of business to business publishing into the digital space and the ongoing role of print.