{"id":1897,"date":"2021-02-26T00:00:59","date_gmt":"2021-02-26T05:00:59","guid":{"rendered":"http:\/\/162.240.234.187\/~magazinescanada\/non-classifiee\/gestion-des-abonnes-de-lacquisition-au-renouvellement\/"},"modified":"2025-05-15T16:09:20","modified_gmt":"2025-05-15T20:09:20","slug":"gestion-des-abonnes-de-lacquisition-au-renouvellement","status":"publish","type":"post","link":"https:\/\/magazinescanada.ca\/fr\/pd-fr\/hotsheets-fr\/gestion-des-abonnes-de-lacquisition-au-renouvellement\/","title":{"rendered":"Gestion des abonn\u00e9s, de l&rsquo;acquisition au renouvellement"},"content":{"rendered":"<p>Construire, d\u00e9velopper ou maintenir votre fichier d&rsquo;abonn\u00e9s n\u00e9cessite des tactiques pour acqu\u00e9rir de nouveaux abonn\u00e9s, ainsi que des m\u00e9thodes pour les fid\u00e9liser. Id\u00e9alement, les deux activit\u00e9s devraient se compl\u00e9ter et \u00eatre synchronis\u00e9es autant que possible. \u00c0 certains \u00e9gards, ils doivent \u00eatre align\u00e9s avec pr\u00e9cision.<\/p>\n<p>Dans cette fiche technique, vous trouverez des id\u00e9es et des recommandations \u00e0 prendre en compte dans le parcours de l&rsquo;abonn\u00e9, depuis l&rsquo;acquisition d&rsquo;un nouvel abonn\u00e9 \u00e0 votre publication jusqu&rsquo;\u00e0 sa transformation en client \u00e0 long terme.<\/p>\n<p>Par Edward Birkett, directeur de la circulation, Reader&rsquo;s Digest Canada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Construire, d\u00e9velopper ou maintenir votre fichier d&rsquo;abonn\u00e9s n\u00e9cessite des tactiques pour acqu\u00e9rir de nouveaux abonn\u00e9s, ainsi que des m\u00e9thodes pour les fid\u00e9liser. Id\u00e9alement, les deux activit\u00e9s devraient se compl\u00e9ter et [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1604,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false,"_members_access_role":[],"_members_access_error":""},"categories":[40,46],"tags":[],"class_list":["post-1897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotsheets-fr","category-hotsheets-2021-fr"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Construire, d\u00e9velopper ou maintenir votre fichier d&#039;abonn\u00e9s n\u00e9cessite des tactiques pour acqu\u00e9rir de nouveaux abonn\u00e9s, ainsi que des m\u00e9thodes pour les fid\u00e9liser. 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