C’est le Symposium de Magazines Canada, notre premi\u00e8re conf\u00e9rence en personne (et hybride) depuis la pr\u00e9-pand\u00e9mie ! Beaucoup de choses ont chang\u00e9 depuis, mais ce qui demeure, c’est l’\u00e9norme valeur de la rencontre entre les gens du monde des magazines, le partage d’id\u00e9es g\u00e9niales et l’entraide pour relever les d\u00e9fis d’une industrie en constante \u00e9volution. Quel bel apr\u00e8s-midi nous attend ! Apr\u00e8s un d\u00e9jeuner exclusif r\u00e9serv\u00e9 aux membres, nous nous plongerons dans trois panels de discussion fascinants sur des sujets urgents choisis par les membres dans notre derni\u00e8re enqu\u00eate d’engagement (d\u00e9tails ci-dessous). Ensuite, un cocktail nous permettra de nous d\u00e9tendre, de nouer des liens et de discuter de ce que nous avons entendu. Le tout dans le cadre magnifique de l’Islington Golf and Country Club. Tout cela est inclus dans votre adh\u00e9sion sans frais suppl\u00e9mentaires – les billets pour le personnel des publications membres, les membres individuels, les membres en d\u00e9veloppement professionnel ou les membres \u00e9tudiants\/instructeurs en r\u00e8gle sont tous gratuits !<\/p>\n
Notre panel d’experts est impressionnant :<\/strong><\/em> L’inscription est maintenant termin\u00e9e. Si vous avez des questions, veuillez contacter Rebecca Rosenblum, rebecca@magazinescanada.ca 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\nAugmenter les recettes publicitaires : <\/strong>Parlons des ventes de publicit\u00e9 – ce qui est devenu plus difficile ces derni\u00e8res ann\u00e9es et comment nous pouvons changer de cap, ce qui est devenu plus facile (le cas \u00e9ch\u00e9ant), comment les diff\u00e9rents secteurs de l’industrie travaillent avec les tendances actuelles et quelques bonnes pratiques g\u00e9n\u00e9rales. Et bien s\u00fbr, une s\u00e9ance de questions-r\u00e9ponses. Notre estim\u00e9 panel :<\/strong> Pam Chodda Young\/Newcom Media, Nick Watson\/InuitArt Quarterly,<\/em> Alexander Sallas\/LiteraryReview of Canada<\/em>; Mod\u00e9rateur : Adam Szpakowski\/Annex Business Media
\nDiversifier les revenus : <\/strong>Les magazines peuvent faire beaucoup plus que d’envoyer aux lecteurs quelque chose d’agr\u00e9able \u00e0 regarder. Mais avec des \u00e9quipes r\u00e9duites et un paysage immense, comment choisir o\u00f9 concentrer son \u00e9nergie ? Il y a autant de chemins que de magazines, mais des collaborateurs de trois \u00e9diteurs exceptionnels discuteront des moyens qu’ils ont mis en \u0153uvre pour y parvenir, des difficult\u00e9s rencontr\u00e9es et de ce qu’ils recommanderaient. Notre panel exceptionnel : <\/strong>Todd Latham\/Actual Media, Matthew Blackett\/Spacing, <\/em>Bryan Maloney\/TheWalrus ; <\/em>Mod\u00e9rateur : Corinne Lynds\/Actual Media
\nAcquisition et fid\u00e9lisation des abonn\u00e9s : <\/strong>Comment g\u00e9rez-vous votre audience ? Le d\u00e9fi consistant \u00e0 trouver de nouveaux abonn\u00e9s et \u00e0 fid\u00e9liser les abonn\u00e9s existants est \u00e0 la fois toujours d’actualit\u00e9 et en constante \u00e9volution avec les nouvelles technologies, les nouveaux canaux sociaux et les nouvelles comp\u00e9titions en ligne. Parlons des donn\u00e9es, des d\u00e9fis, des victoires et des vibrations. Notre groupe d’experts : <\/strong>Vesna Moore\/Annex Business Media, Laurie Graham\/Brick<\/em> magazine, Lisa Whittington-Hill\/ThisMagazine ; <\/em>Mod\u00e9rateur : Tali Voron-Liederman\/AmpersandReview<\/em> <\/p>\n