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Webinar: SERPs Up: How to Boost Your Magazine Content Rankings

January 30, 2019 - January 30, 2019
2:00 pm - 3:00 pm
425 Adelaide Street West
Toronto, Ontario M5V 3C1 Canada
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Lisa ManfieldSERPs Up: How to Boost Your Magazine Content Rankings in Search. Getting ranked well in search engine results pages (SERPs) can boost your readership—if you apply good SEO tactics. Beyond the basics like using effective keywords in all the right places, optimizing magazine content for search requires an understanding of how search engines find and rank your content. As SEO evolves, getting ranked well in search requires a solid combination of foundational and new strategies. Join Lisa Manfield as we look at some of the top ranking factors you’ll want to master, as well some of the newest SEO trends that can give your content an extra Google boost.

Lisa Manfield is a content strategist and digital marketer with 20 years’ experience creating print and web content that engages a variety of target audiences, including search engines. Her areas of expertise include: digital publishing, content strategy, multi-platform content development, and SEO. Currently the Managing Editor at Forge and Spark Media, Lisa has also been the founding editor of BCLiving.ca, a contributing editor at Backbone Magazine and marketing manager at TheTyee.ca. She has developed conversion-oriented marketing copy, instructional materials, web copy, marketing collateral, and courseware for small businesses, tech companies, non-profit organizations, government agencies, and educational institutions. In one particular role she was responsible for training hundreds of contributing writers in SEO. She’s also a web writing an SEO instructor at Simon Fraser University and Capilano University.


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