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Webinar: Reader Research That Doesn’t Break the Bank

December 7, 2016 - December 7, 2016
2:00 pm - 3:00 pm
425 Adelaide Street West
Toronto, Ontario M5V 3C1 Canada
Website link

Cost-Effective Strategies for Gaining Insight into Your Audience

We know that understanding our audiences is key to brand success—but what if your budget for audience research isn’t as rich as your desire for insight? Join Kelly Hobson, head of market research for Canada at Reader’s Digest, as she reveals audience research strategies that deliver, even on a budget.

Kelly Hobson has extensive experience in the fields of advertising, media and consumer insights. As Head of Market Research, Canada, Kelly is responsible for quantitative and qualitative research studies and consumer insights on all print and digital brands within Reader’s Digest Media (Reader’s Digest, Sélection, Best Health, Plaisirs Sante, Our Canada and More of Our Canada.)

Pricing and Registration:

Members Non-Members
Single Webinar $25 $60 Register Online
Four Webinars
(Pick the webinar labelled “select for 4pack”)
$80 $160
Series (All webinars from July to March including
the joint ones with AMPA)
$150 $300

This presentation is part of the Magazines Canada Webinar Series.