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Webinar: Programmatic Advertising Demystified

November 28, 2018 - November 28, 2018
2:00 pm - 3:00 pm
425 Adelaide Street West
Toronto, Ontario M5V 3C1 Canada
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Scott Bender HeadshotProgrammatic Advertising Demystified: Programmatic advertising is growing fast and provides real opportunities for magazine publishers. If you’re still unsure of the basics, or lack confidence in the process, this is the session for you. Join Scott Bender as he takes you beyond the basic terms and breaks down some acronyms. In this informative session, you will gain a better understanding of ways to provide value at higher prices and to drive revenue more quickly.

As Global Head of Publisher Strategy & Business Development, Scott Bender leads Prohaska Consulting’s efforts in helping publishers evolve their digital operations to increase revenue.

Scott Bender has a wealth of TV and digital executive experience that includes Turner, Fox, and IGN Entertainment. He served as SVP, Sales & Business Development for IGN Entertainment; VP, Sales at Fox Entertainment and Fox News.com; and National Sales Manager at CNN. Before joining Prohaska Consulting, he was EVP, General Manager, at Glassnetic, where he headed the company’s work in facilitating marketers’ ability to engage with relevant digital vendors. Scott also served as SVP, Global Media Sales, for Bazaarvoice Media, where he oversaw sales and maintained relationships with demand side clients.


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