Webinar: Editorial Packaging From A-Z
How does award-winning Today’s Parent magazine produce such consistently effective editorial packages? Find out in this webinar presented by editor-in-chief Kim Shiffman. She’ll explain the nuts and bolts of her team’s process, from brainstorming, to coordinating contributors, editors, layout and production, to budgeting both money and time. You’ll learn packaging ideas you can use right away and hear behind-the-scenes stories as Shiffman shares her top tips.
Kim Shiffman is the Editor-in-Chief of Today’s Parent (print and digital) where she’s held progressively senior roles since joining the team in 2015. Prior to Today’s Parent, Shiffman worked on custom content for Rogers Media and online travel-deal publisher Travelzoo, and held senior editorial roles at Profit, Allergic Living and Chatelaine. She also co-owned and edited City Dog, a free quarterly publication for urban dog owners. Shiffman’s byline has appeared in more than a dozen publications, including The Globe & Mail, MoneySense, Canadian Business and Flare.