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Webinar: What the FONK? How to Be Part of What’s Happening on Social Media

December 5, 2018 - December 5, 2018
2:00 pm - 3:00 pm
425 Adelaide Street West
Toronto, Ontario M5V 3C1 Canada
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Laura Pearce Headshot
Yes it’s a thing. Join in this engaging session as the head of consumer marketing for Twitter, Laura Pearce, delves into the phenomenon of FONK—the new FOMO—or the “fear of not knowing.” It’s the insatiable need of Canadians, across all age groups, to be in the know about what’s happening. Join us on Wednesday, December 5 at 2 pm (ET) to learn about the mindsets of consumers when they are on different social platforms and how to tap into that as you deliver your content in these channels. Laura will also look at best practices on Twitter that will help you and your brand not only distribute your content but also create conversations with your audience.

Laura Pearce is the Head of Consumer Marketing for Twitter Canada, responsible for connecting Canadian consumers to what’s happening in the world via Twitter. She leads all marketing initiatives to consumers in Canada, from brand to campaign marketing, performance buying and marketing partnerships. Prior to joining Twitter Canada, Laura held senior marketing and digital roles with prominent media companies, including Blue Ant Media, AOL, Canwest (now Postmedia) and Dell Canada.


Register today!