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Webinar: Countdown to Anti-Spam: The Countdown is on for CASL Compliance

October 26, 2016 - October 26, 2016
2:00 pm - 3:00 pm
475 Yonge St
Toronto, Ontario M4Y 1X7 Canada
Website link

By July 1, 2017, all emailers must be compliant with Canada’s anti-spam legislation, and the private right to action kicks in. If you do not know how or why someone is on your email list AND what your relationship with that individual is, it’s time to take their re-opt-in seriously. And if you still don’t know by July 1, 2017, you must remove them. In this webinar, Derek Lackey will provide details on what the CRTC is looking for in a compliant organization, and how you can make sure your brand is on the right side of the law.

Derek Lackey is a marketing and branding specialist, and the President and Digital Strategist at e10 agency. In a distinguished advertising career of well over two decades, he has combined entrepreneurial spirit with street-smart marketing while working with major international brands such as Canon, Air Canada Vacations, Arthur Andersen Co. and many others. His focus since 2006 has been internet marketing—finding ways to effectively fuse traditional advertising with social media.

Pricing and Registration:

Members Non-Members
Single Webinar $25 $60
Four Webinars
(Pick the webinar labelled “select for 4pack”)
$80 $160
Series (All webinars from July to March including
the joint ones with AMPA)
$150 $300

This presentation is part of the Magazines Canada Webinar Series.