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MagsBC Session: Online and Social Media Display Writing

October 27 - October 27
10:30 am - 12:30 pm
600 Robson Street
Vancouver, BC Canada
Website link

Getting Clicks: Online and Social Media Display Writing

Kim Pittaway will share the latest research on how to craft headlines and social media posts that generate clicks–and are consistent with your brand’s tone and voice.

Kim Pittaway is the executive director of the MFA in Creative Nonfiction program at Dalhousie University. Kim is the former managing editor and editor-in-chief of Chatelaine magazine and has previously run the Magazine Publishing Workshop for Magazines Canada.

Kim has worked with a wide range of small Canadian magazines on editorial and online strategies, and is the recipient of several honours and awards for her work in journalism.

Kim has written for The Walrus, Maclean’s, Chatelaine, More, Canadian Living, Best Health, Homemaker’s, Reader’s Digest, The Globe and Mail, The Toronto Star, Cottage Life, and others. She has also produced radio documentaries for CBC’s The Current and Tapestry. There’s more on Kim here; also check out her website.