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While text is still the foundation of publishing, new tools, mediums, and platforms—including websites, ebooks, podcasts, online courses, video programming, and social media—are taking storytelling in new directions. The evolving digital landscape requires a new way of telling stories, as well as a convergence of editorial, marketing, and production skills to conceive, produce, sell, and distribute them. Learn how to produce, disseminate, and foster community engagement through innovative digital stories on a variety of platforms by exploring relevant groundbreaking projects.
Jeffrey Yamaguchi is a digital media and marketing professional that leads digital transformations and audience development at publishing houses, podcast companies, and edtech ventures. He’s held key digital positions at Ziff Davis, HarperCollins, Random House, and Abrams Books, and his recent endeavors include: launching a new podcast startup’s platform and programming (Listening Booth Media); developing an online class platform (Narativ); producing a video series for the New York Anti-Trafficking Network; and leading marketing for a major edtech conference in New York (the first-ever NY EdTech Week at NYU). Website: jeffreyyamaguchi.com | @jeffyamaguchi
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