Business Plan

2017–2018 Business Plan

Magazines Canada will deliver a robust program based on three key objectives: Connect. Inspire. Advance. The 2017–18 business plan continues structural and strategic changes initiated in 2016–17—allowing the association to evolve to reflect transformation in the magazine industry.

Members may review the entire plan in detail.

If you are a member and do not have a website login, please contact Membership Development Manager Evan Dickson at edickson@magazinescanada.ca or 416.504.0274 x238.

2018–2023 Strategic Planning Framework

As at September 25, 2017

In May 2016, the Magazines Canada Board initiated an internal review and consultation to assess its membership policies and scope, and to initiate work on a new Strategic Plan. This document is informed by that process and presents the association’s strategic priorities for the coming years, and its response to the evolving needs and shifting business context of its members and key stakeholders.

This current five-year Strategic Plan will span Magazines Canada’s 50th anniversary, and continue the association’s tradition of advocating and serving the Canadian magazine industry that goes back over 100 years, to the original founding of the Canadian Business Press in 1920.

Since the organization’s 2012 Strategic Plan, Canada’s magazine media have witnessed major disruption and change in their industry: a rapid decline in print advertising and a proliferation of digital and social channels; the shift of some industry leaders into digital-first content while certain niche publishers see a resurgence in the value of print; a series of mergers and consolidation in both the industry and the groups that serve and represent it; and a series of reviews and changes in government support programs (including provincial bodies, the Canada Periodical Fund, the Canada Council for the Arts, as well as larger discussions on Canadian “digital content” and the role of news and journalism within democracy).

Against this backdrop, Magazines Canada has continued to be the big-tent association that its diverse members turn to for policy insight and leadership, for professional development and skills training, for collective promotions and market development, and for research and data to base their strategic business decisions upon. Although the industry is going through major disruption, Magazines Canada’s membership is at an all-time high. This is a reflection of its strengthened position as the one national voice for magazine media and also an endorsement of a renewed commitment to the needs and strategic priorities of magazine media at all levels and in all segments of the industry: whether emerging, industry-leading, consumer, cultural or business-to-business.

Members may review the entire plan in detail. If you are a member and do not have a website login, please contact Membership Development Manager Evan Dickson at edickson@magazinescanada.ca or 416.504.0274 x238.