What happens when a magazine undergoes a brand transformation? What if that relaunch also sees the magazine go from digital-only to a return to print?
On this episode of AudioMag, join Michael Brown, Skills Development Project Manager for Magazines Canada, as he talks with Jason Maghanoy, Head of Business Development at St Joseph Communications & Associate Publisher of Canadian Business magazine about Canadian Business’ rebranding, how the process worked, and how developing brand extensions was key to the relaunch.
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AudioMag is a Magazines Canada podcast produced by Messenger Bag Media. We recognize the support of the Department of Canadian Heritage through the Canada Periodical Fund.
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