Episode 173: Understanding The Rise of Click and Collect with Phil Scrutton

As more consumers have shifted to ordering their groceries online for pickup or delivery, magazines have a chance to be included in that purchase process.

On this episode of AudioMag, join Michael Brown, Skills Development Project Manager for Magazines Canada, as he talks with Phil Scrutton, VP, Consumer & Shopper Insight for BrandSpark International, as they discuss the results of the Click & Collect Study Magazines Canada commissioned and the impact the pandemic has had on magazine shopping habits.

You can follow Magazines Canada @magscanada on Twitter and on LinkedIn as Magazines Canada for more magazine news and resources.

AudioMag is a Magazines Canada podcast produced by Messenger Bag Media. We recognize the support of the Department of Canadian Heritage through the Canada Periodical Fund.

Have an interesting magazine topic you’d like to hear about? Email us at info@magazinescanada.ca