Episode 160, Part 2: The [Edit] Evolution – Developing Your Retail Plan

Every magazine needs a distribution plan to be seen and recognized by the right readers.

In this episode of AudioMag, James Mullinger, the Co-Founder & Editor-in-Chief of [EDIT], discusses magazine distribution with Chris Chambers, Retail Accounts Manager at Magazines Canada.

In this special two-part episode, listen as James and Chris discuss the distribution evolution that [EDIT] has undertaken as they have grown and changed to reach new readers, and making your mark without losing brand integrity. Find out how you can learn from [EDIT] in finding a distribution and retail plan that works not only with your magazine but your community.

Listen to part two below. Listen to part one here.

Be sure to follow [EDIT] @TheMaritimeEdit on Instagram and Twitter.

You can also follow Magazines Canada @magscanada on Twitter, Facebook and Instagram, and on LinkedIn as Magazines Canada for more magazine news and resources.

Don’t forget! Registration for MagNet, Canada’s Magazine Conference, is now open! Find out more and register online at magnet.magazinescanada.ca.

AudioMag is a Magazines Canada podcast produced by Messenger Bag Media. We recognize the funding of the Department of Canadian Heritage through the Canada Periodical Fund.

Have an interesting magazine topic you’d like to hear about? Email us at info@magazinescanada.ca.

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