As we move forward into a new decade, legacy brands need to evolve to stay relevant.
In this episode of AudioMag, Barbara Zatyko, Magazines Canada’s Consultant Extraordinaire, and Melony Ward, the Publisher and Director of Business at Canada’s History Society, which publishes Canada’s History and Kayak: Canada’s History Magazine for Kids, discuss how legacy magazines can use the past to shape their future.
Listen as Barbara and Melony discuss the benefits and challenges of publishing a legacy brand and what new and established magazines can learn from each other. Find out how Canada’s History looks at the past to relate to our present in this great conversation.
Be sure to follow Canada’s History on Instagram and Twitter @CanadasHistory.
You can also follow Magazines Canada on Twitter, Facebook and Instagram @magscanada, and on LinkedIn as Magazines Canada for more magazine news and resources.
Don’t forget! Registration for MagNet, Canada’s Magazine Conference, is now open! Find out more and register online at magnet.magazinescanada.ca.
AudioMag is a Magazines Canada podcast produced by Messenger Bag Media. We recognize the funding of the Department of Canadian Heritage through the Canada Periodical Fund.
Have an interesting magazine topic you’d like to hear about? Email us at info@magazinescanada.ca.
Podcast (audiomag): Play in new window | Download
Subscribe: Apple Podcasts | Google Podcasts | Spotify | RSS