After a few years of slow but steady growth, the latest numbers from the U.S. show a surge of podcast listeners in 2018. With more people tuning in, magazine publishers and brands are getting in on the action. But creating podcasts that people actually want to listen to requires strong editorial strategy and audience development.

In this special two-part episode of AudioMag, we hear insights on the podcast industry from Tom Webster, SVP of Edison Research; Chris Boyce, co-founder of Pacific Content; and Dan Misener, Pacific Content’s Head of Audience Development. Through these conversations we unpack audience data and take a close look at best practices for podcast production.

This is Part I.

Music: TimeTrain by PC III

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