Ep 149: Laura Pearce

Having an engaging and responsive online presence is a key plank in publishers’ digital marketing strategies. And understanding the basics of real-time marketing is crucial if you’re hoping to take part in topical conversations and events as they unfold.

Twitter Canada’s Head of Consumer Marketing, Laura Pearce, joins us in this episode of AudioMag to share her tips and best practices—from what to do in situations ranging from full-on crises to more lighthearted interactions day-to-day, as well as planned campaigns.

Music: TimeTrain by PC III