Ep 148: Online Ad Fraud (Part 2)

Online programmatic advertising has been around for well over a decade, and so has advertising fraud. The complexity of the system, and lack of any real authority overseeing its integrity, has allowed criminal enterprises to exploit weaknesses and pocket vast sums of marketers’ money.

In part 2 of a two-part special episode of AudioMag, we continue our conversation with experts Craig Silverman, Mike Zaneis and Asaf Greiner about the size and nature of the ad fraud problem, and what’s being done to confront it.

Music: TimeTrain by PC III

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