Ep 147: Online Ad Fraud (Part 1)

Online programmatic advertising has been around for well over a decade, and so has advertising fraud. The complexity of the system, and lack of any real authority overseeing its integrity, has allowed criminal enterprises to exploit weaknesses and pocket vast sums of marketers’ money.

In part 1 of a two-part special episode of AudioMag, we talk with experts Craig Silverman, Mike Zaneis and Asaf Greiner and do a deep-dive into the world of online ad fraud—to get a sense of its scope, the mechanics behind it, and what publishers can do to protect themselves and the brands they work with.

Music: TimeTrain by PC III