When Rogers Media sold news magazine L’actualité in 2016, it was the first time many in the publishing industry had heard of its new buyer, Mishmash Media. Part of the Mishmash entertainment and media collective, their mission is to bring Quebec talent to the forefront nationally and internationally.

In this episode of AudioMag, we talk with Mishmash Media president Eric Albert about how Mishmash monetizes their properties’ audiences, be that through magazine subscriptions, tickets to events, or other touchpoints with consumers.

Music: TimeTrain by PC III

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