Competing for readers and ad dollars in niche spaces like travel and culture can be daunting. But Hayo magazine founder and editor-in-chief Joanna Riquett was determined at the outset that the market would make room for her strong vision of what a travel and culture website and magazine would deliver.
Vancouver-based Hayo is a magazine for dreamers, makers and wanderers—and it is a sumptuous delight for the eyes. It launched online in 2014, and published its first paper edition in 2015. Riquett talks with us about Hayo and shares her experience starting an independent magazine.
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