In 2016, as a response to the downturn in print advertising revenue, the team at St. Joseph Media’s FASHION magazine began work on a massive undertaking that led to a complete transformation of their brand, and turned their advertising revenue model on its head. In this episode of AudioMag, Jacqueline Loch shares how, through a multi-platform content strategy based in quality editorial, innovation and positioning the magazine as a luxury brand, FASHION has successfully driven advertising revenues in a declining market.
Loch is the VP & Group Publisher at St. Joseph Media, where she oversees St. Joseph’s women’s brands and specializes in multi-platform content marketing solutions. With over 25 years of experience gained at some of Canada’s largest media companies, she’s a branded content expert who drives engagement and results. Prior to St. Joseph Media, she was VP & Group Publisher, English Brands, Groupe TVA. Loch is Chair of The Content Council in New York and a frequent speaker across North America, having created award-winning multi-platform content strategies for a range of clients.
Loch will be speaking on Advertising Partnerships and the New Magazine Ecosystem at MagNet 2018 on April 26 in Toronto, where she will share case studies on how FASHION magazine is creating branded content opportunities that prove out advertiser ROI, and enhance consumer experiences and engagement. Register for MagNet 2018.
Music: TimeTrain by PC III