B2B Buyers and their Media infographic: 1. Regardless of age group, social media plays a relatively small role when B2B buyers are looking for industry best practices. 2. How do B2B buyers consume business media? 29% read print only, 34% read digital only, and 37% read both. 3. The print-only reader segment is different. They are 49% more likely than digital-only readers to be a sole decision maker.