“At Bitch, we’ve had a membership model in play since 2009. Our overall revenue is much smaller on a monthly basis than what you see at The Guardian, but so is our audience. The monthly giving model, a choice that readers can make to support a media organization holistically rather than simply paying for the media itself, is really a values-based approach. […] Our pivot happened midway through 2016, and it’s been a game-changer for us.”

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